Though The CW’s ratings continue not to impress, their shows do well on streaming platforms and on itunes, and they have a lucrative deal with Netflix that goes a long way toward keeping them afloat. (Check out an interesting piece on the Netflix deal here). Announcing their schedule a week from today, they’ve made my job a bit easier by announcing most of their season renewals early, including no-brainers The Vampire Diaries, Arrow and Supernatural, as well as shows that could have sat on the bubble like Hart of Dixie and Beauty and the Beast. And, literally as I was writing this piece, they announced renewals for what will likely be the final season of Nikita, as well as another go-round for The Carrie Diaries, meaning we might actually have a chance to see Ms. Bradshaw meet Miranda, Charlotte and Samantha.
The network also just this evening announced the pickup of four new dramas, in addition to the spin-off of The Vampire Diaries, The Originals, that was announced along with the first round of season renewals: Oxygen, a love story between a human (Friday Night Lights‘ Aimee Teegarden) and an alien (90210‘s Matt Lanter); The Tomorrow People, about young people who possess special powers; The 100, a show set in the future after a nuclear disaster has destroyed civilization; and Reign, a Carrie Diaries-esque treatment for Mary Queen of Scots. It’s an interesting and ambitious sounding collection of shows — now the question is where on the schedule they’ll end up?
With seven shows returning next season, I’m assuming they will put three of the new series on in the fall and hold two back for midseason. Though it certainly wouldn’t be a ratings powerhouse, I’m guessing they’ll pair their only two shows that don’t feature royalty, superheroes or people from the future — Hart of Dixie and The Carrie Diaries — on Mondays, where Gossip Girl and 90210 lived for years. It also wouldn’t surprise me, however, if given their origin story commonalities The Carrie Diaries and Reign were paired together on the night, or even The Carrie Diaries and Oxygen based on their similar high school settings, but either option would seem to leave Hart of Dixie without an obvious companion.
For the rest of the week it seems like common sense to use their three best performers — Supernatural, Arrow, and The Vampire Diaries — to launch the three new series. The Originals will clearly follow The Vampire Diaries on Thursdays — that’s a no-brainer. It also seems obvious to have The Tomorrow People, with its superhero bent, follow this season’s lone freshman standout Arrow on Wednesdays. Moving Supernatural to Tuesday would be its third move in as many seasons, but using it as a lead-in for The 100 seems the smartest way to set that show up for success. I’d imagine they’d then have Beauty and the Beast on Fridays, leading into Nikita.
And that’s a wrap on the my fall schedule prognostications. Now all I have to do is wait and see how very right or very wrong I’ve been when the networks make their announcements next week.
Bring. It. On.
8:00-9:00 The Carrie Diaries
9:00-10:00 Hart of Dixie
9:00-10:00 The 100 (New drama)
9:00-10:00 The Tomorrow People (New drama)
8:00-9:00 The Vampire Diaries
9:00-10:00 The Originals (New drama)
8:00-9:00 Beauty and the Beast